As our Digital Design Pageant reaches the midway level, founder and editor-in-chief Marcus Festivals selects his highlights from essentially the most bold mission Dezeen has ever tried.
We’re now midway via the 77-day run of Digital Design Pageant, the world’s first-ever on-line design competition. Since tomorrow is a vacation within the UK, we’re taking a brief breather earlier than we embark on the second half of a marathon that began on 15 April and ends on 30 June.
Up to now we have printed virtually 300 separate VDF posts, together with 25 dwell Screentime interviews, 25 collaborations with organisations and types, 53 merchandise and 5 digital pupil exhibits.
We have featured numerous architects and designers, together with the work of 51 creatives as a part of our collaboration with Sight Unseen and over 80 designers in our Ventura Tasks tie-up.
We have toured a fort with an actual princess, live-streamed occasions together with musical performances, a DJ set and a swarm of drones, and carried out a rolling two-hour dialog with seven totally different designers.
We visited Milan’s Bar Basso the place Maurizio Stocchetto, the design world’s favorite barman, confirmed us the way to make his signature cocktail. Later, a Finnish chef took us on a dwell foraging expedition in a forest.
Trend legend Iris van Herpen confirmed us round her atelier. Two of the unique members of Archigram spoke completely concerning the influential structure collective’s legacy.
Our launch film featured video lockdown messages from over 35 creatives around the globe whereas our first dwell interview featured main pattern forecaster Li Edelkoort sharing her predictions for a post-coronavirus world.
We launched Digital Design Pageant as a approach of bringing folks collectively and permitting commerce to proceed in the course of the coronavirus pandemic because the key worldwide occasions the place folks would usually get collectively and do enterprise, akin to Milan design week and the Venice Structure Biennale, had been being pushed again within the calendar (and had been later cancelled altogether).
It was additionally meant as a approach of constructing up for misplaced earnings. The pandemic meant that our enterprise mannequin was toast, so we needed to give you new concepts in a rush. We did not actually know what we had been doing. We thought we might determine it out as we went alongside.
With the Dezeen workplace closed, the Dezeen group labored remotely to ship the content material, with dwell interviews carried out from an impromptu studio arrange in a bed room at our London residence.
It has been essentially the most complicated, bold and exhausting mission we have ever launched into. But it surely’s additionally been an enormous success, contributing to our astonishing viewers development (we’re up round 10 per cent in comparison with final 12 months) and serving to us keep afloat financially.
VDF video content material has already generated over a million views on the VDF pages and our Fb, YouTube and Instagram channels. The competition has been coated in publications together with The Guardian, Corriere della Serra, South China Morning Put up and Nationwide Geographic.
It has helped us climb the web rankings to turn into one of many 3,500 hottest web sites on the planet.
We would prefer to ship an enormous thank-you to all our readers, our collaborators, sponsors (notably our headline sponsor Grohe) and companions, and particularly to the Dezeen group, which has put in a monumental effort below very troublesome circumstances to ship VDF to date. They’re wonderful.
VDF will finish on 30 June however its legacy will dwell on. New business companies created as a part of the competition akin to our merchandise honest, digital pupil exhibits and studio showcases have been very profitable and we plan for them to proceed in some kind after VDF ends.
And, because the world’s first on-line design competition, VDF is itself one thing that we hope to repeat once more in future. Keep tuned and thanks for watching to date! There’s lots extra to return…