Puma is introducing Design to Fade, a biodegradable sportswear collection, as part of the VDF x Ventura Projects collaboration.
Project title: Design to Fade
Puma is a multinational corporation, brand and third largest manufacturer of sportswear in the world.
The brand is introducing a collection of biodegradable sportswear, aptly named Design to Fade, as part of VDF’s collaboration with Ventura Projects.
Developed with the support of biodesign specialists Streamateria and Living Colour, the collection features biodegradable clothing that is dyed using bacteria and can be manufactured on demand to reduce waste.
Puma hopes it spark shift in how sportswear is made, and in turn help “lead the way to a zero-waste future”.
Virtual Design Festival is the world’s first online design festival, taking place from 15 April to 30 June 2020.
Ventura Projects are exhibitions curated by Utrecht- and Milan-based Organisation in Design that cover the latest developments in contemporary design.
As part of VDF, Ventura Projects is presenting the work of 88 international designers, academies and brands. See work from all the VDF x Ventura Projects participants at dezeen.com/vdf/ventura-projects.